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The Resume as Personal Branding

Ladies and gentlemen, I give you the resume as personal branding tool. From Editorial Emergency’s newsletter, Editorializing It’s no secret that competition for jobs is fiercer than ever. And as the stacks of resumes grow taller and the eyes of HR staff grow wearier, it behooves the thoughtful...

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Wonderful!

Posted by admin | Posted in testimonial | Posted on 11-02-2010

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Hey Keva,

Just wanted to let you know how happy I am with my final resume.  My resume writer was wonderful – creative in her word choices and very accessible.  It was a great experience working with her and your company! I will be sure to pass TKDAResume along to anyone I know who needs their resume revamped.

Thanks again,
Susan Toffler

Online multiple-personality disorder?

Posted by admin | Posted in resume help, social media profiles, testimonial | Posted on 18-01-2010

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Googled yourself lately?

That’s what prospective employers do – their first stop after deciding to find out more about you is Google.  And while TKDAResume can’t do anything about those spring-break-in-Daytona pictures that keep popping up, we CAN make sure your LinkedIn profile and Facebook 411 help you look like a brilliant potential hire.

If you’re reading this, you understand the importance of a memorable resume.  Why put time and effort into carefully crafting that advertisement for Brand You and let your LinkedIn and Facebook pages languish, leaving them just so-so (or worse)?

To a hiring manager, your social-media presence is as much a part of your personal brand as your resume and cover letter.  Your profiles should work together to express who you are professionally and personally.  And it’s essential that they sound like you – only better.  That’s where we come in.

Facebook info a bit too casual?  LinkedIn profile dry as dust?  Disparity between the two akin to Dr. Jekyll and Mr. Hyde?  TKDAResume has a fix to fit your style.  E-mail us for a custom quote; we’ll turn your online multiple-personality disorder into a compelling, consistent suite of personal-branding platforms.

Don’t forget to ask about our package discounts – if one of our personal-branding specialists rewrites your resume (and rocks your cover letter), it’s that much easier to polish your social-media profiles, and our package pricing reflects that.

Ready to change your status, not just your status update?  Reach out to TKDAResume today.

What’s wrong with my resume?

Posted by admin | Posted in resume help | Posted on 06-01-2010

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What’s wrong with my resume?

To answer that, ask yourself these questions:

  • Is your summary good enough to get the recruiter to read on?
  • Is your resume organized “functionally,” strategically by importance, or is it arranged chronologically, with your most important human-resource equities hidden way down the page?
  • Does it demonstrate your initiative, problem-solving skills and methods for addressing issues in the workplace?
  • Does it vividly illustrate how you’ve affected the bottom line with dollar signs, number of hours saved, percentages of efficiency, productivity and/or creativity enhanced?
  • Does it capture the person behind the data?  Is it creative – like you?
  • Does your resume contain the right keywords, the kind of language a computer would match against a job listing?

Is it articulate and literate?  Is it immaculately proofread?  Does it fit elegantly on one page?  Can you maintain an objective perspective on your skills, experience and personal traits?

Still wondering what might be wrong with your resume?

Is TKDAResume worth it for ME?

Unless you’re a professional writer with years of experience in the business of “selling” personalities, are highly organized, and are able to identify holes in your resume and craft compelling content to fill them, it’s worth it for you.

Unless you know exactly what recruiters are looking for in this historically difficult job market and how to give it to them, it’s worth it for you.

Unless you know how to effectively “spin” your experience to qualify you for your dream job, it’s worth it for you.

But I’m a creative; I get hired from my portfolio.

In this market, a recruiter may not even look at your portfolio unless she already has a compelling reason to do so.  Your resume has to not only speak for YOU – it has to speak for your portfolio.  Does it?  If the recruiter isn’t bowled over by your resume, she may not bother to look at your portfolio.

Is a resume really that important?

Yes.  Your resume speaks for you when you can’t.

Want more?

Before: Boring! After: Reborn!

Posted by admin | Posted in testimonial | Posted on 29-09-2009

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“I wanted my resume to say more with fewer words. The TKDA writer understood that.  She gave it the life it needed and did it succinctly.  Before, it was tired and traditional-looking.  Boring.  But not now.  The process couldn’t have been easier, and the end result was well worth the expense.”

Donn Wilson

Senior Buyer, Catalog Director, VP of Merchandising

Which candidate is more impressive?

Posted by admin | Posted in resume help | Posted on 08-09-2009

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The first item on your resume should be a COMPELLING SUMMARY — a single paragraph that forcefully, concisely draws a picture of who you are, what skills and experience you possess and (most importantly) what you can do for your prospective employer.

It’s a little-known fact about resumes: Most employers, HR staff and recruiters skim them — and stop reading if nothing grabs their interest.  Truth is, you have about 15-30 seconds of their attention; you’d better make the most of it.

The summary is often what makes the employer read on to learn the details of a candidate’s experience — or hit “delete.”

Yet a vast majority of job-seekers either blow off the summary completely, or treat it as an afterthought.  Frequently, they fall back on the dreariest cliches (”excellent communication skills,” “out-of-the-box thinker,” “thought leader”), simply list the tasks they’ve handled or insert some obvious objective (duh — your objective is to get a job).

No matter what work experience you’ve had, and no matter how powerfully you performed in your previous positions, there’s a strong chance that those in a position to hire you won’t find out — unless your summary shines.

TKDAResume can buff your summary to a brilliant sparkle — or create a dazzling one from scratch — so you can monopolize your ideal boss’s attention from the get-go.  And while we’re at it, we’ll make sure the rest of your resume lives up to that grabber of an introduction.

Based on these summaries, which candidate is more impressive: A or B*?

#1

A: Applicant provided no summary.

B: Seasoned senior executive/company leader with comprehensive experience in apparel and lifelong involvement in action sports (also notable for extensive, high-level contacts in both arenas).  Admired for ability to capture heart and soul of expensive items while making them affordable to target consumer.  Environmentally proactive real-estate developer; founder of conservation fund, ecological reserve.  Veteran of business travel in Europe, Asia and Central America.  Enthusiastic advocate of innovative techniques, alternative thinking.  Accomplished surfer enjoying worldwide waves.  Proficient in conversational Spanish.

#2

A: Graphic Designer/Art Director with diverse experience and a background in photography. Particular interest in fashion, beauty (especially packaging), luxury & prestige products and services

B: Senior-level graphic design, art direction and photo production powerhouse with demonstrated expertise in development of beauty, luxury, fashion and lifestyle brands.  Practiced project manager and team leader.  Praised for imaginative vision, impeccable taste; gravitates toward clean/modern and energetic/experimental design; inspired by graphically bold studio photography, editorial photography evoking mood or place.  Special interest in inventive cosmetics/skincare packaging and avant-garde fashion photography/art installations.

Visit TKDAResume.com now and see how we can help you make an instant impression.

“I’m so excited to begin my career search with my new resume.  It SHOWS who I am, rather than just saying it.”

– Jaye Crane, Media Relations/PR/Account Support

*These are actual before-and-after example summaries from two TKDAResume clients.